Since Halo: Combat Evolved launched in 2001, Halo has grown from a video game to a more than $5 billion franchise that encompasses New York Times best-selling novels, multiple live-action digital series and consumer products. The latter – including a dizzying array of toys – have generated more than $1.5 billion and include action figures, weapon replicas, clothing and much, much more. 343 Industries has and continues to be focused on making Halo toys fun, accessible and appealing to everyone – collectors, hardcore Halo fans and franchise newcomers alike. With that vision in mind, the studio behind one of the...
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Xbox 343 Industries and Mattel Sign Master Licensing Agreement, Introduce New Halo Toys
Discussion in 'Xbox News' started by Xbox News, Feb 12, 2016.
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